Apple Event: New, thinner iMac is making the ‘computer disappear’
Tech giant Apple has this evening announced a raft of new products including podcast subscription services and a thinner version of its iMac computer.
The Silicon Valley firm said that the new version of its computer, which uses its in-house processor, was the closest Apple had yet come to “making its computers disappear”.
The new iMac will also be available in a range of new colours, it said, and will be available from the second half of May, starting from $1499.
“iMac is the most powerful, personal and most fun it has ever been”, a spokesperson for the firm said in a promotional video.
PP Foresight analyst Paolo Pescatore said that the new iMac was the “star of the show”.
“Apple takes a further step towards its quest in making the computer disappear We are now seeing the fruits of Apple Silicon, by leveraging this system on a chip architecture across its portfolio.
“The M1 is transforming its products, form factors and capabilities far beyond what users can do today. Apple is further stealing a march and raising the bar much higher for its rivals”, he added.
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In addition, Apple launched its new podcast subscription service, on which prices will be set by those who make the content.
Creators will be charged $19.99 for access to its podcast programme.
Another new feature are Apple AirTags, a technology which will allow users to find lost items. They will cost $29 each or four for $99 and will be available from 30 April.
An update to the Apple TV was also announced, incorporating a better colour output and a faster processor chip.